Betty Huang is a Chinese American born social media strategist, marketer, and video producer born and raised in San Francisco, CA. Huang graduated from UC Davis with a Bachelor of Arts in Cinema and Digital Media double major in Sociology. As she was a student there, she discovered her passion for visual storytelling through by creating compelling visual content for social media through the lens. This experience gave Huang a thorough grasp of user involvement and how businesses can adapt their brands to suit changing consumer demands. While pursuing her degree, she discovered her passion for visual storytelling by creating engaging content for social media through the lens of a camera. This experience provided Huang with a strong understanding of audience engagement and how brands can evolve to meet shifting consumer needs.

Huang is currently a Social Media Manager for a restaurant called Tea Cup Cafe, where she consistently posts engaging content daily across multiple channels (Threads, Instagram, Tiktok), resulting in 40% increase of followers. Additionally, she uses search engine marketing (google ads) and paid social (meta ads) campaigns to bring awareness and sales to the restaurant, create performance report, and collaborate with influencers.

Furthermore, Huang is currently a social media marketing intern at Xakari, a brand new AI workout application. In this capacity, Huang directed a demo application, edited the video during post-production, and set up marketing campaigns to spark people interest in the brand new AI workout app.

Recently, Huang graduated from COOP, completed 200 hours in mastering digital marketing such as paid social, SEM, SEO, programmic, and media planning. She has also competed an apprenticeship at BAYCAT, where she leveraged storytelling to create a pre-production about the stigma over having a disability. Huang also participated in a CSI class, advancing in camera gear.

She is excited to pursue new challenges and opportunities in the digital marketing and social media field, leveraging her creative talents and analytical abilities to help businesses connect with their customers and achieve their goals.