Digital Marketing Intern  | Vancouver, Canada  | January 2025- April 2025

• Created 90+ reels to be consistently posted on Instagram and used for a trial reel, resulting in discovering a new lookalike audience, increasing traffic flow by 10%
• Developed and implemented social media marketing campaigns utilizing Meta Ads Manager, promoting parenting content, increasing following on Instagram and Facebook by 1000 within a day
• Analyzed historical data through key performance metrics (CPC, CPA, CTR), identified high-performing content types, and recommended strategic solutions that improved parenting advice engagement by 12%
• Assisted with writing descriptive copy text on parenting advice, incorporated a CTA, and led to a 20% conversion rate