Betty Huang

Resume

Betty Huang

San Francisco. CA | (415) 816-1777 | Huangbetty415@gmail.com  | LinkedIn

Work Experience

Xakari  |  Social Media Marketing Intern |  Fairfield, CA  |   April 2025- Present                                                                                                                                                                                                     

  • Planning out mock-ups for running ads on LinkedIn, Pinterest, Facebook, X, TikTok, and Instagram to bring awareness to a brand-new AI workout app
  • Conduct research (budget, competitors, and demographics), report findings in a presentation, and communicate with the team regularly (written and verbal)   
  • Strategic pre-production plans for content creation, ensuring alignment with the brand objective, for running ads, and posting on social media 

Tea Cup Cafe  | Social Media Manager |  Sacramento, CA |  April 2023 – Present

  • Designing original content and organizing collaborations with influencers to enhance restaurants’ visibility, improving engagement rate by 15% on social media
  • Optimizing and monitoring Google Ads through ad campaigns and landing pages, ensuring ads are running efficiently, resulting in a 20% awareness of the brand 
  • Running paid Social on Instagram, Facebook, YouTube shorts, and TikTok, promoting the restaurant’s food dishes, resulting in a 10% conversion rate 

Joyful Parents  | Digital Marketing Intern | Vancouver, Canada |  January 2025– April 2025

  • Asisted in creating content to use in a/b testing and trial reel, resulting in discovering a new lookalike audience, increasing traffic flow by 5%
  • Developed and implemented social media marketing campaigns utilizing Meta Ads Manager, promoting parenting content, increasing following on Instagram and Facebook by 1000 within a week
  • Studied historical data through key performance metrics (CPC, CPA, CTR), identified performing content, and recommended solutions, improving content about parenting advice

Project

American Black Beauty Doll Association   | Account Manager | Oakland, CA  | April 2025-Present                                   

  • Run Google Ads to raise awareness and competitor conquest, resulting in a 10% engagement 
  • establishes consistency between those in charge by using backward planning and a broad perspective
  • Conduct in-depth research on competitors, target audience, and demographics, reporting back to the client 

Technical Skills & Certifications 

  • Certifications: Google Ad Search, Google Measurement, Hubspot Inbound Marketing, SEO SEMrush
  • Tools: Microsoft/Google Excel, Semrush, Google Analytics, Google Ads, WordPress, Meta Business Manager, Capcut, Adobe Cloud Suite, iMovie, TikTok Business Manager, Canva, Google Suite, WIX, WordPress, MailChimp, Buffet
  • Language: English, Cantonese, Taishanese

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Education 

COOP Careers – Digital Marketing Fellow June 2025

  • Undertaking a 16-week fellowship program, learning the  aspects of SEM advertisements, SEO, media planning, paid social, and Meta’s campaign structure 
  • 200 hours in networking, communication/presentation training, client work with small businesses, and practical knowledge of digital marketing platforms
  • Using Excel pivot tables and V-lookup to effectively search through, arrange, and generate insights from substantial client data 

University of California, Davis                                                    

Bachelor of Arts in Cinema and Digital Media, double major in Sociology          December 2023