Betty Huang

Resume

Betty Huang

Work Experience

Savoy Tivoli | Social Media Marketing Intern | San Francisco, CA October 2025 – Present

Redesign website to align with brand identity and optimize user journey, driving marketing conversions, while implementing SEO strategies to increase traffic and improve search visibility
Design high-impact promotional assets (flyers, digital creatives) using strong keyword targeting and branding principles to support events, seasonal campaigns, and social media post
Lead content strategy across Instagram and Facebook, including scheduling, audience engagement, rebranding, content creation, paid social, and growth optimization, driving 2,000+ follower growth within a month

Xakari | Marketing Associate | Fairfield, CA April 2025 – Present

Conduct market research (budgeting, competitor analysis, target demographics) and present actionable insights to guide marketing goals with project management skills
Collaborate cross-functionally with animation and creative teams to produce branded visual content, including a fully developed demo video and social media content
Perform comprehensive SEO audit and implement keyword/content optimization strategy, increasing website SEO score by 88%

Tea Cup Cafe | Social Media Manager | Sacramento, CA April 2023 – April 2025

Created culturally engaging food content and compelling copywriting highlighting the cultural richness, flavor, and visual appeal of each dish, increasing social media engagement by 10%
Managed influencer partnerships and campaign collaborations, leveraging analytics to achieve a 15% multi-channel engagement increase
Optimized paid media campaigns across Instagram, Facebook, YouTube Shorts, and TikTok, using google ads and meta ads manager, achieving a 30% conversion rate while promoting the Chinese dishes

Education

General Assembly – Adobe Apprenticeship June 2025 – August 2025

Mastered the art of Adobe AI tools (Adobe Express, Adobe Firefly, Adobe Premiere, Adobe InDesign, Adobe Photoshop) within 13 weeks with a 1:1 Adobe mentor through the practice of creating AI-generated infographics
Assembled a marketing campaign using the knowledge of a creative and a marketer to execute and carry on the project, using Adobe AI tools to create an attractive and convincing flyer
Engaged in project management activities to coordinate principles (Lean, Waterfall, Agile), timelines, allocate resources, and ensure successful project delivery

COOP Careers – Digital Marketing Fellow February 2025 – June 2025

Consulted in a real-world client project for American Black Beauty Doll Association, elevated their brand presence and strategy, including running Google Ads to raise awareness and competitor conquest, resulting in a 10% engagement boost
Engaged in 200+ hours of immersive digital marketing training, gaining expertise in media planning, search engine optimization, and managing paid campaigns on Google, YouTube, and Facebook Ads.
Used Excel pivot tables and V-lookup to effectively search through, arrange, and generate insights from client data to create a performance report to translate into a presentation to report to the client

University of California, Davis

Bachelor of Arts in Cinema and Digital Media, Sociology December 2023

Technical Skills & Certifications

Certifications: Google Ad Search, Google Measurement, Hubspot Inbound Marketing, SEO, SEMrush
Tools: Microsoft Office Suite, Google Workspace, Semrush, Google Analytics, Google Ads, WordPress, Meta Ads Manager
Social Media Platforms: Instagram, TikTok, Facebook, YouTube, Threads